Moving into controlled commercial rollout

The Cloud Operating Platform for Modern Dental Clinics

Oraxs brings the core workflow of a dental clinic into one connected cloud platform - bookings, patient records, charting, imaging workflows, payments, reporting, communication and operations. Built with dentists. Designed for real clinical workflows. Ready for controlled commercial rollout.

Oraxs is now moving from product build into first clinic onboarding, early commercial rollout and international market preparation.

Oraxs dashboard preview
The problem

Dental clinics are running modern practices on outdated systems

Dental clinics are expected to deliver fast, safe and personal care - but many still rely on legacy systems designed for a very different era. The result is friction everywhere:

  • Local systems and complicated remote access
  • Disconnected booking, records, imaging and payment workflows
  • Too much manual documentation
  • Limited operational visibility
  • Fragmented patient communication
  • Inefficient migration between systems
  • Extra stress on reception and clinical staff
  • Limited ability to scale across clinics or countries

Dentistry does not need another isolated tool. It needs a connected operating layer.

The solution

Oraxs connects the clinic in one modern platform

Oraxs is a modular cloud platform designed to support the full daily workflow of a dental clinic. It brings together:

  • Practice management
  • Appointment booking
  • Patient communication
  • Clinical records
  • Dental charting and Jaw View
  • X-ray and imaging workflows
  • Payments and insurance workflows
  • Reporting and operational insight
  • Onboarding and training
  • Future AI-assisted documentation, diagnostics and automation

Oraxs is built to become the system the clinic works in every day - not another add-on to an already fragmented stack.

Why Oraxs

Built around the real day inside a dental clinic

Oraxs is being developed with real clinical input and practical understanding of how dental clinics actually operate. It is designed around what happens before the patient arrives, at reception, in the treatment chair, during documentation, at checkout, after the patient leaves, when the clinic owner needs visibility, and when staff need less stress and better tools. The goal is not simply to add more features. The goal is to create better working days for dental teams.

Cloud access

Access the clinic system securely from the clinic, home, conference or another location - without relying on outdated remote desktop workarounds.

Connected workflow

Bookings, records, charting, imaging, payments, reporting and communication work together in one environment.

Less manual work

Reduce duplicate entry, after-hours documentation and repetitive administrative tasks.

Better patient experience

Improve reminders, follow-up, communication and the feeling that every patient is seen and understood.

More operational control

Give clinic owners better insight into activity, workload, revenue, bottlenecks and opportunities.

Future-ready architecture

Start with the core platform and expand into AI-assisted documentation, diagnostics, analytics, inventory and automation.

Product modules

One platform. Connected modules. Real workflow.

Oraxs is modular by design. Clinics can start with the core workflow and expand as the platform grows.

Oraxs Core

The secure foundation of the platform: users, permissions, clinic settings, roles, audit trails and shared system logic.

Live

Oraxs Book

Booking, calendars, reminders and clinic scheduling workflows for reception, dentists and multi-chair clinics.

Live

Oraxs Chart

Clinical records, treatment documentation and structured workflows for day-to-day dentistry.

Live

Jaw View

A visual dental charting interface that gives clinicians a clearer overview of teeth, treatment history and planned care.

Live

Oraxs View

Imaging workflow support and X-ray handling, with future AI-assisted decision support and clinician approval.

Live

Oraxs Pay

Payments, invoicing, insurance workflows and future accounting integrations.

Live

Oraxs Reports

Clinical and operational reporting, with future AI-assisted documentation and business intelligence.

Live

Oraxs Connect

Patient communication, reminders, follow-up and future app-based patient engagement.

Live

Oraxs Stock

Inventory structure and future automated reordering, supplier connections and procurement intelligence.

Coming soon

Oraxs Academy

Role-based training, onboarding and future certification for clinic staff.

Coming soon

Oraxs Referrals

Future secure dentist-to-dentist referrals, specialist communication and structured referral packages.

Coming soon

Oraxs AI Trainer

Future AI-assisted documentation support that adapts to the dentist's approved writing style.

Coming soon

Oraxs Track

Future workforce visibility and planning support - designed to improve staffing, reduce overload and support better clinic management.

Coming soon
Current status

Ready for controlled commercial rollout

Oraxs is no longer just an idea or prototype. The platform has moved into the stage of controlled sales, onboarding and first clinic implementation. The core system is ready for real clinic onboarding.

Current focus

Onboarding the first clinics, refining migration from legacy systems, configuring payments and local workflows, validating telephony and clinic-specific setup, training users, strengthening support processes, preparing the platform for broader commercial rollout and collecting feedback from real daily use.

Launch model

This is a controlled launch - not a mass launch. The purpose is to build a reliable, repeatable onboarding playbook before scaling.

Launch clinics

The first clinics will help shape the future of Oraxs

Oraxs is opening to a limited group of first clinics. These clinics will become early reference customers and close product partners.

Launch Clinics receive
  • Hands-on onboarding
  • Migration support from legacy systems
  • Clinic-specific configuration
  • Staff training
  • Close access to the Oraxs team
  • Priority support
  • Influence on the product roadmap
  • Favorable launch terms
Oraxs receives
  • Real workflow feedback
  • Onboarding evidence
  • Migration improvements
  • Reference cases
  • Testimonials
  • A stronger product before scale

The first clinics are not just customers. They are part of building the next generation of dental clinic software.

Roadmap

A living platform for the future of dentistry.

Oraxs is not a closed legacy system. It is a living platform that will continue to evolve with dental professionals.

Today

The current platform supports the core clinic workflow:

  • Booking
  • Patient records
  • Charting
  • Jaw View
  • Imaging workflow foundations
  • Payment and insurance workflows
  • Reporting foundations
  • Onboarding and migration support
Next

The next phase expands automation and workflow intelligence:

  • Improved patient messaging
  • Better SMS and reminders
  • AI-assisted clinical documentation
  • Stronger reporting and analytics
  • More connected payment and accounting workflows
  • Secure communication
  • Patient app and follow-up
  • Onboarding and training improvements
Future

The longer-term roadmap includes:

  • AI-assisted radiograph analysis
  • Clinical decision-support tools
  • Personalized patient engagement
  • Automated inventory and procurement
  • Supplier marketplace
  • Academy and training
  • Referrals between dentists and specialists
  • Enterprise and multi-location features
  • International integrations
  • Predictive operational intelligence

Oraxs AI-assisted features are designed to support dental professionals. Clinical decisions remain under professional human review and approval.

International strategy

Prove locally. Scale internationally.

Oraxs uses a staged market strategy.

🇮🇸

Iceland

A compact proof-of-concept market with fast feedback, direct access to clinics and real clinical validation.

🇳🇴🇸🇪🇩🇰🇫🇮

Nordics

A natural first scaling region with high digital maturity, strong purchasing power and a clear need for modern cloud platforms.

🇪🇺

Europe

A large, fragmented market where integrated dental platforms can create significant value.

🇺🇸

United States

The largest and most valuable dental market, with strong potential in DSOs, enterprise groups, education and private clinics.

🌍

Emerging markets

Long-term opportunity through equipment partners, distributors, training, procurement and broader clinic digitization.

Strategic partnerships

Built to grow through partnerships

Oraxs is not only a direct-sales software company. It is designed to become a platform layer for a larger ecosystem.

  • Equipment integrations
  • Imaging workflows
  • University and education partnerships
  • DSO and enterprise partnerships
  • Supplier marketplace
  • Procurement automation
  • Payments and financing
  • IT, VOIP and operational services

The SaaS product is the entry point. The ecosystem is the long-term upside.

Alliage

A strategic opportunity in equipment and imaging

Oraxs is exploring integration opportunities with Alliage International, a global dental equipment and imaging company. The opportunity is to connect Oraxs with equipment and imaging workflows, helping create a stronger software layer around dental equipment.

Potential value
Imaging workflow integration

Imaging workflow integration

Equipment and software opportunities

Equipment and software opportunities

Faster international channel access

Faster international channel access

Partner-led market entry

Partner-led market entry

Stronger value for clinics and equipment providers

Stronger value for clinics and equipment providers

Oraxs can become the software and integration layer that makes dental equipment easier to use, connect and scale.

U.S. readiness

Preparing for the U.S. dental market

Oraxs is preparing for U.S. market adaptation through Raleigh, North Carolina and collaboration discussions involving NC State and dental education workflows.

  • U.S. dental terminology
  • Documentation patterns
  • Dental and dental hygiene workflows
  • Student and instructor clinic configurations
  • Pilot and demo readiness
  • Enterprise and DSO requirements
  • Compliance and security expectations

The goal is not to enter the U.S. with a generic product. The goal is to enter with a platform adapted to how American dental clinics and education programs actually work.

Ready to seeOraxs?

Whether you are a dental clinic, DSO, investor, equipment company, university or strategic partner, we would be happy to show you where Oraxs is today - and where the platform is going.

Indridi Th. Gunnlaugsson
Indridi Th. Gunnlaugsson
Founder - COB
Direct email
indridi@ithg.ai
Priority line
+354 617 3184
Entity
ITHG Dental AI / Oraxs